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Target Corporation is an American retail corporation headquartered in Minneapolis, Minnesota, United States. Target operates small-format and large-format retail stores and hypermarkets. It is the eighth-largest retailer in the U.S. and a component of the S&P 500 Index. The original Target retail store was co-founded as a discount retailer by John Geisse and Douglas Dayton in 1962 for department store Dayton's in Roseville, Minnesota. Dayton's was renamed Target Corporation in 2000. Target is notable for its focus on upscale, trend-forward merchandise at lower costs. Its stores typically sell general merchandise. Target's logo refers to the center of a shooting target, and its canine mascot is named Bullseye. The corporation also operates two criminal forensics laboratories. Despite the identical logo and name and similar type of outlets, Target Corporation has never had a direct relation or affiliation to Target Australia.