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Amazon.com, Inc. (doing business as Amazon) is an American multinational technology company engaged in e-commerce, cloud computing, online advertising, digital streaming, entertainment, and artificial intelligence. Founded in 1994 by Jeff Bezos in Bellevue, Washington, the company started as an online book marketplace that gradually expanded to include virtually all consumer products as well as many other categories, positioned as "The Everything Store". Amazon has a reputation as an industry disruptor through innovation and aggressive reinvestment of profits. As of 2023, it was the largest online retailer and marketplace, smart speaker provider, cloud computing service provider through AWS, live-streaming service provider through Twitch, and Internet company as measured by revenue and market share. In 2021, it surpassed Walmart as the world's largest retailer outside of China, supported by its subscription plan, Amazon Prime, which had 200 million subscribers worldwide. It is the second-largest private employer in the US, second-largest company in the US by revenue as of 2024 (after Walmart), and the largest company in the world by revenue as of 2026. As of October 2024, Amazon was the world's 12th-most visited website. 84% of its traffic comes from the US.